TrendingIGTV – Instagram’s New Take on Video

As Instagram continues to reinforce its strong foothold in connecting the world, bringing together over 1 billion users around the world, predominantly through pictures, the social media giant realized that by currently only allowing content creators to upload short-form videos it practically offered no competition to platforms like YouTube. Importantly, according to a Cisco study, over 80% of the internet’s traffic will be video as soon as 2019. By offering no competition to platforms like...
Steven LiJune 20, 2018

As Instagram continues to reinforce its strong foothold in connecting the world, bringing together over 1 billion users around the world, predominantly through pictures, the social media giant realized that by currently only allowing content creators to upload short-form videos it practically offered no competition to platforms like YouTube.

Importantly, according to a Cisco study, over 80% of the internet’s traffic will be video as soon as 2019. By offering no competition to platforms like YouTube, platforms like Instagram that have a sufficient audience (influencers) to monetize and an active community are leaving a lot of money and opportunity to buttress its community face-flat on the table.

Videos allow content creators to be “real,” to show their audience who they really are as people behind the scenes of their photography. That is to say though pictures often are (metaphorically) “a thousand words,” videos could literally be.

This is why its recent decision to launch IGTV, a new feature within the “Explore” tab that allows content creators to create long-form videos, utilizing influencers who are already popular on the platform, makes a lot of sense. In fact, Laurdiy and King Bach, two of the most popular influencers, are already on board. Presumably, many other prominent influencers are bound to follow suit.

What is IGTV?

Although there isn’t much insight on the specifics of IGTV just yet, Instagram reports that its new video service would be as easy to use as “swiping up to discover more,” and that users would be able to “switch between “For You,” “Following,” “Popular” and “Continue Watching.”” (Instagram) Specifically, Instagram intends to have each creator have his or her own channel, similar to the way YouTube structures content.

The launch of IGTV is a big deal. Not only will it be a huge step in reducing the barrier to entry for content creators online, but also it will also reinforce the loyalty and preference that influencers have to Instagram over other influencer marketing channels.

IGTV’s Bearing on the social media industry

Relevantly, IGTV will make it even more difficult for Snapchat to catch up. With a lack of a clear monetization strategy, Snapchat needs to do some serious thinking about how to compete with Instagram’s new service, which seems to be a clear alternative to Snapchat’s Discover section – one much more desirable for influencers. Instagram’s new development makes Snapchat’s future uncertain.

 

Steven Li

Steven is the founder of ProjectileX, Managing Editor of Youth Business Collective, Fellow at Stanford’s Designership Institute, and Member of the Youth Skills Initiative at Global Business Coalition for Education.

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    November 12, 2018 at 7:21 am

    Antalya havalimanı trasfer Taşımacılık Hizmeti Sektöründe faaliyet gösteren antalya transfer clk şirketimiz. Deneyimli, Profesyonel ve Güler Yüzlü personeliyle vip ve lüx taşımacılıkta en iyi hizmeti siz değerli müşterilerimize sunmayı ve özel transfer sektöründe en önlerde olmayı hedeflemiştir. Müşteri Memnuniyetini Şirketimizin kalite politikası olarak kabul etmiştir.

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  • Wallace Smeal

    November 12, 2018 at 7:46 am

    You will find certainly lots of details like that take into consideration. That’s a great point a single article. I provide you with the thoughts above as general inspiration but clearly you will find questions like the one you talk about where it is important is going to be employed in honest good faith. I don?t determine recommendations have emerged around things like that, but I know that your job is clearly defined as an affordable game. Both children have the impact of merely a moment?s pleasure, throughout their lives.

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  • hatay evden eve nakliyat

    November 12, 2018 at 11:05 am

    Hatay evden eve nakliyat işlemine ihtiyaç duyan tüm müşterilerin güler yüzlü ve profesyonel hizmet alması için kurulmuş olan Hatay nakliyat platformumuz başarıya koşmaktadır. Kuruluş tarihinden beri internet üzerinden binlerce müşteriyi Hatay nakliyat firması ile buluşturarak taşınma işlemlerini yerine getirmiştir. Günümüzde kaliteli bir firma bulmak ve güvenli şekilde Hatay nakliyat hizmetini gerçekleştirmek oldukça zor ve meşakkatli bir hale geldiği görünmektedir. Ancak hızlı ve kolay ara yüzü ile bu dert ve sıkıntıları ortadan kaldıran uygulamamız gayet başarılı şekilde sürdürülmektedir. Hatay evden eve taşımacılık alanında görev yapan en Hatay’ın en iyi nakliyat firmaları platformumuz bünyesinde görev almış durumdadırlar. Hatay evden eve nakliyat talebiniz için özel olarak tasarladığımız sitemiz ve teklif al formumuz bu güne kadar yapılmış olan en basit ve kullanışlı bir uygulama olmuştur. On üç yaşındaki gencin bile kolaylıkla nakliyat talebi oluşturması sağlanmıştır. Hatay evden eve nakliyat ihtiyaçlarınızda anında 4 farklı firmadan nakliyat teklifi alarak müşteri yorumları ve oranların karşılaştırılmasını yapıp doğru kararı verebilirsiniz. Sizin için değerli olan her şey bizler için kıymetli olduğu bilinciyle taşımacılık işlemlerinizin tamamına talibiz.

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  • antalya evden eve nakliyat

    November 12, 2018 at 5:54 pm

    Antalya evden eve nakliyat sorumluluk isteyen büyük bir hizmet dalıdır. Kendi içerisinde bile çok farklı dallara yarılmış durumdadır. Bu sebeplerden dolayı itina ile yapılması ve özen gösterilmesi gerekmektedir. Tabi özen göstermenin de gerektirdiği birçok kural ve kaide vardır. Bu kurallara harfiyen uymak gerekir. Antalya nakliyat firmaları arasında işini layıkıyla yapan firma olduğu gibi sorunların yaşanmasına neden olan kuruluşlarda ne yazık ki bulunmaktadır. Bizim amacımız en iyiler ile sizleri buluşturmak üzerine kurulmuş bir düşüncedir. Bu düşüncenin temelinde mutlu müşteri kitlesini olabildiğince üste çıkarmak vardır. Bunun içinde Antalya nakliyat alanında uzun yılardır görev üstlenen ve müşterilerine önem veren kurumsal firmaları yeni müşterilere daha iyi hizmet sağlaması için bünyemizde barındırmaktayız. ‘’ Taşınmanın Kolay Adı ‘’ sloganıyla çıktığımız bu yolda binlerce kişiye sağladığımız hizmet bunun en büyük göstergesi ve bizlerin referansı olmuştur. Bu nedenle sizlerde taşınmaya karar verdiğinizde Antalya evden eve nakliyat için firmalarımızdan güvenle hizmet talebinde bulunabilirsiniz. Sizlere özel olarak sunulacak olan Antalya evden eve nakliyat fiyatları tercihleri arasında karar vermek için birde firmaların Antalya evden eve nakliyat tavsiye sonuçlarıyla daha net ve doğru karar verebilirsiniz.

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  • Gil Faniel

    November 12, 2018 at 7:17 pm

    Nice post. I learn nearly anything challenging on different blogs everyday. It usually is stimulating you just read content business writers and employ a little from their website. I?d choose to apply certain with all the content on my own blog regardless of whether you don?t mind. Natually I?ll provide you with a link on your own web blog. Thank you for sharing.

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  • bursa evden eve nakliyat

    November 12, 2018 at 9:57 pm

    bursa evden eve nakliyat şirketimiz ev eşya taşıması yapılmadan önce müsterilerden randevu alınarak ev taşıması hakında bilgi verir.Osmangazi evden eve nakliyat firmamız eleman ve eksper elemanları ile ev eşyalarının zarar görmemesi için ambalajlamasını kaliteli malzeme kullanarak yapar.Bu işlemlerden sonra ev esyalarınız guvenli bir şekilde nakil olur

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  • izmir temizlik şirketleri

    November 12, 2018 at 9:58 pm

    izmir egem temizlik şirketi olara Daire, Villa, İnşaat Sonu, Tadilat Sonrası, İşyeri, Ofis, Boş Daire, Taşınma Öncesi ve Ev Temizlik Hizmetlerinde Profesyonel Çözümler Sunmaktayız.

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  • samsun nakliyat

    November 12, 2018 at 10:18 pm

    Samsun nakliyat sektörü içerisinde onlarca nakliyat firması görev yapmaktadır. Bu güne kadar sunulan hizmetlerin büyük bir bölümünden müşteriler memnun kalmış olsa da sorunların yaşandığı nakliyat süreçleri de ne yazık ki vardır. Bu sorunların üstesinden gelme adına yaptığımız çalışmalar kısa sürede meyvesini vermiştir. Samsun nakliyat platformumuz sayesinde hem firmaların kalite derecesi ortaya çıkmış hem de daha başarılı taşımacılık işlemleri gerçekleştirilmiştir. Samsun evden eve nakliyat denilince akla gelen ilk firmalar bünyemizde yer almakta ve aynı hassasiyetle işlerini icra etmektedirler. Samsun nakliyat firmaları düzgün hizmet ve uygun rekabet sistemi uygulayarak müşteri sorunlarını çözme adına adımlar atmışlardır. Taşımacılık en zor hizmetlerin başında geldiği herkes tarafından bilinir ve öyle kabul edilir. Ancak buna neden olan bizler ve tercihlerimizdir. Örnek verecek olursak Samsun nakliyat hizmeti almak istediğimiz nakliyat firması hakkında iyi bir araştırma yapmadığımız sonucuna varabiliriz.

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  • istanbul temizlik şirketleri

    November 12, 2018 at 10:28 pm

    İstanbul Temizlik şirketi Şanlı Temizlik, haftanın 7 günü hizmet vermektedir. Ayrıca vardiyalı çalışma sistemi uygulayan işletmeler için 24 saat tam zamanlı çalışma veya vardiyalarına uygun çalışma saatleri uygulayabilmektedir. İstanbul bölgesinde talep edeceğiniz tüm temizlik işleri için İstanbul temizlik firması Şanlı Temizliği arayabilir, en uygun fiyatla temizlik gerçekleştirebilirsiniz. (istanbul) temizlik şirketleri arasında Şanlı Temizlik çok kısa bir süre içerisinde yerini almıştır.

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